MySpace Adds Facebook Connect – Beginning of the End?

Just a short update for tonight.

Today, MySpace held a brief press conference (and by brief I am talking  under twenty five minutes in total) announcing the implementation of Facebook Connect to provide both authentication and content sharing. What this really comes down to is where the vast majority of social networking content is amassed and consumed. Clearly, it’s not MySpace and by any length of breadth of the imagination (except maybe for large numbers of no name musicians and music acts that seem to like it).

In my opinion, MySpace is simply prolonging the inevitable. Whilst this may see a small uplift in people checking out the integration between the two sites it’s not the silver bullet to kill the Facebook giant. Investors of MySpace have been pumping in money with no returns on their investment for a while now. There are only two possible outcomes for MySpace on their current trajectory (which I would describe as “circling the drain”, specifically:

  1. Sell (to Facebook, Google or another party),
  2. Wind up the business.

It will be interesting to see how this unfolds but I dare say that MySpace would be lucky to see the end of 2011.

1 comment

    • Roy on November 20, 2010 at 07:38
    • Reply

    I dont use Myspace, but I suppose it is inevitable that eventually whatever is most popular would choke out the others?

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