{"id":380,"date":"2010-02-22T20:50:48","date_gmt":"2010-02-22T09:50:48","guid":{"rendered":"http:\/\/mingersoft.com\/blog\/?p=380"},"modified":"2010-02-22T20:50:48","modified_gmt":"2010-02-22T09:50:48","slug":"brand-loyalty-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/mingersoft.com\/blog\/2010\/02\/brand-loyalty-in-the-digital-age\/","title":{"rendered":"Brand Loyalty in the Digital Age"},"content":{"rendered":"<p>Deviating slightly from a pure tech focus, I got thinking about whether or not brand loyalty still exists today as a result of digital advancements over the past decade.<\/p>\n<p>Online shopping has certainly taken off and one of the big sites that comes to mind is eBay. I&#8217;ve bought a stack of stuff off eBay (things like a bass guitar, more computer stuff, Cisco IP Phone, etc) and can be a great place to pick up a bargain so long as people in it for the thrill of the auction don&#8217;t get involved and drive the prices up.<\/p>\n<p>I have also used sites such as <a title=\"staticICE\" href=\"http:\/\/www.staticice.com.au\/\" target=\"_blank\">staticICE<\/a> to find the lowest prices on computer parts which lists a huge number of stores and ranks them in order of least expensive to most expensive. Given this sort of presentation, you would go for the cheapest one every time, right?<\/p>\n<p>I&#8217;ve actually found quite the opposite and that I tend to frequent the same handful of vendors. Only in rare circumstances would I deviate from my list of &#8220;preferred suppliers&#8221; if:<\/p>\n<ul>\n<li> there was a substantial saving to be realised or,<\/li>\n<li>my &#8220;preferred suppliers&#8221; did not have stock of what I was after and time was an issue.<\/li>\n<\/ul>\n<p>Now, by no means am I expecting shops to partake in a race to the bottom but I do like to get what I am after at a reasonable price. I recognise that doing business comes with an associated cost but also prefer to reward those businesses that provide a &#8220;non-negative&#8221; customer experience. The reason why I haven&#8217;t said &#8220;positive&#8221; is that in most cases I am content with a neutral interaction. I rock up, find the item, pay for it and then go home. What I do find incredibly suffocating are hovering salespeople but that would well be more about me than anything else.<\/p>\n<p>Having said that, if a store happens to offer that sort of thing and that floats your boat then more power to you!<\/p>\n<p>So how do you shop? Do you go for the lowest possible price wherever it is available or stick with a few regular businesses for a little extra?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deviating slightly from a pure tech focus, I got thinking about whether or not brand loyalty still exists today as a result of digital advancements over the past decade. Online shopping has certainly taken off and one of the big sites that comes to mind is eBay. I&#8217;ve bought a stack of stuff off eBay &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/mingersoft.com\/blog\/2010\/02\/brand-loyalty-in-the-digital-age\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[188,187],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-general","tag-ebay","tag-staticice","item-wrap"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":0,"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"wp:attachment":[{"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mingersoft.com\/blog\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}